Send emails at 1/10th the cost

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Send emails at 1/10th the cost

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Send emails at 1/10th the cost


3 shifts you will need to make in your email marketing for 2020

Dec 20, 2022

Shift back from total automation dreams to story telling

2019 has been the year of attempting to achieve full automation. Increasingly marketers are realising that marketing is not like the Tesla car and it will never really self drive. Because at the core of marketing, its been story telling. This year many marketers will return back to the original intent, which was to use automation for enhancing story telling not replace it.

Marketing and design is melding into one giving rise to the Marketer-Designer.

Marketing and design is tied closely together ever more now. A lot of whats possible in email, what with interactivity and AI integration, marketers who have understanding of good design can really florish. Quick iterations and rapid experimentation means that we are seeing the rise of the marketer-designer.

Make your emails ineractive with AMP for emails

Google's new technology to preload web pages called AMP has been around for a while. But not Google is bringing this to the email. With AMP for email, your emails suddenly behave like web pages/apps with full blown interactivity. This means that emails can load fresh content when they are opened. For example, lets say you send a survey email. The current results of the survey can be shown live when the user opens the email and not just at the time of sending the email. It can also allow user actions to be sent to the server and also dynamically change the format of the content within the email. All features you need to create a proper web page like experience.

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