8 must have tools for perfect email rendering
Dec 19, 2022
If you have ever attempted to send mission critical emails with HTML content that everyone needs to be able to render perfectly, you have my sympathies. You probably already know as much, if not more, than me or your have just quit doing it with exasperation.
This is because email rending depends on the following factors to work correctly. You have to write one single HTML code to work in ALL these conditions.
Its dependent on…
Email Service Providers (Gmail to good old Hotmail)
Operating Systems (MS Windows to Android and their different versions)
Email clients (Google Inbox to Outlook - Oh GOD no, dont remind me of Outlook)
Screen sizes (from mobile screens to large screen displays)
Image download/show settings
Chad White did the math and it comes to 15,000 different renderings at the very least.
There in lies the problem.
If you are still signed up to wrestle with this, here are a few tools that can ease the pain.
Buttons are a dig deal in email rendering. Outlook is notorious in spoiling many a email marketers party with a stubborn refusal to render even basic HTML buttons.
This is why there is a resource thats actually called Bulletproof Buttons at https://buttons.cm/
The second nightmare you will encounter on your journey throguh this darkness is rendering background images. This one can get so bad you might forget the pain you experienced with button design. Here is where you start for some much needed help.
I know. Right? Dont fight it. Many many older email clients still dont support embedded CSS. So send it inline. use this tool to accomplish this meaningless task. I pity you.
Bothered by a specific email client?
All of us email marketers have a pet hate. Mine is Outlook. I just want to live to the day when Outlook is taken off the market and then I am free to go. You will have a few like that. Trust me. Thankfully, some angel put together this resource that helps you exorcise whatever email client demon is haunting you at the moment.
I have mentioned outlook so many times you started worrying about me. But dont worry, we have some OK news finally. Just read this PDF every day at sunrise facing west and you will be ok.