No Means No: As it Applies to GDPR and Email Marketing
Dec 14, 2022
As email marketers we are now used to borrowing so many common practices that at first look it looks innocuos and normal to practice what we practice.
Its been long forgotten that these were tricks and sometimes downright devious techniques with clear (somewhat) evil intent.
Here is a bunch of things we do that borders on that.
Prechecked email subscription content forms
Hiding email subscription content elsewhere in a long terms & conditions document
Charging a convenience fee to opt out of subscriptions
Making it hard to unsubscribe
Asking to fill up a long form to unsubscribe
Unsubscribing in part rather than all newsletters from a company
Asking subscribers to login to unsubscribe
Asking them to visit multiple pages/multiple clicks before unsubscribing
Asking them to type something in CAPITALS to unsubscribe
Simply not recording the unsubscription
Keep sending emails even though you tracked that they almost never open your emails
Compliance to GDPR is the opposite of all this. Which means genuine, clean and helpful intent with no agendas at every step. We have to think from first principles here and make sure nobody is getting emails that doesn't intend to get them.
At SendNet we follow GDPR guidelines very strictly and enforce them without any exceptions so that none of our customers are unwittingly buying into anything that violates the laws. SendNet is a simple platform that helps you send email newsletters at 1/100th the price of mailchimp using the Amazon SES service. Check it here.