The one simple rule to check if you are in violation of GDPR
Dec 15, 2022
There is a lot of talk about email marketing being affected by GDPR and how it is confusing and everything. People do get lost in the rules and argue it ad infinitum.
Checklists and Dos & Don'ts of GDPR compliant emails abound. What are the rules about consent, techniques of storing consent forms, handling unsubscriptions, handling re-subscriptions, pruning email lists etc.
But to be honest, we at SendNet believe a mountain is being made of a mole. We have one simple rule that helps us get alerted if in fact we might in violation of GDPR. And that rule is...
Does this action lead in any way to the user being surprised by the email
Thats a pretty good question to ask. It turns the perspective from a complaining (sometimes whiny) marketer crying over a broke cookie to being the user. NO user wants to be surprised by an email arrriving in the inbox. Something is gone wrong if they do unless they have really really really bad memory. Because I can count on my finger, the number of times I actually consented to receiving emails this year. Even the most hardcore markteter must admit to being annoyed by unnecessary emails. So thats it. Being the user, for just a second, is this email unwelcome? Then we don't do that action. Period.
At SendNet we follow GDPR guidelines very strictly and enforce them without any exceptions so that none of our customers are unwittingly buying into anything that violates the laws. SendNet is a simple platform that helps you send email newsletters at 1/100th the price of mailchimp using the Amazon SES service.