When was the last time you cleaned up your email list. You might risk GDPR violation
Dec 16, 2022
Here are some statistics that highlight the importance of leaning your email list and the frequency at which you will need to do it.
Upto 70% of your email database could be inaccurate within a year.
In the UK 50% of the businesses go extinct in 5 years.
2-5 % of company data becomes invalid every month.
SiriusDecisions foudn that the average business has an email list with a quarter of it being inaccurate
Bad email data can cost you email delivarability, email reputation with the service providers, could permanently get your emails marked as spam or worse get you banned. It costs your business your reputation and finally cost you financially.
In our experience at SendNet, here are some indicators that should send alarm bells tolling about the cleanliness of your data. We find ourselves advising our clients when our system reports data issues in the following areas. In fact, we rarely have to do it as many of our customers use Amazon SES to send emails cheap through our platforms and Amazon enforces stringent rules about spam and quality of email lists. Here are the areas that need to cause alarm though.
You see the bounce rate nearing double digits.
Your spam rate is over 1%
Your unsubscribe rate is reaching 2%
The first one relates to bad emails. Emails that no longer exist or checked. You need to clean your data immediately. The spam rate typically is about too many emails or bad source of emails. Users were not expecting you to send them emails or they simply forgot who you are because maybe, you dont send them too often. The unsubscribe rate is when people know and remember who you are, but your emails are not adding any value to them or its too frequent.
At SendNet we follow GDPR guidelines very strictly and enforce them without any exceptions so that none of our customers are unwittingly buying into anything that violates the laws. SendNet is a simple platform that helps you send email newsletters at 1/100th the price of mailchimp using the Amazon SES service.